Assessing Your Channel with Growth in Mind
Your channel strategy is not something you can set and forget. It should be ever evolving. This is especially true when your company is relying on your ecosystem as a main source of growth. But what should you focus on to ensure success?
Channel Definitions Every Business Should Know
When establishing a partner channel, it's important to understand the key terms that will guide the buildout and modeling of a successful program. Here’s a 101 essential lists of channel terms, along with examples of companies that fit each category, that need to be navigated.